My first official co-worker and someone I followed around a lot when I first started working in the cannabis industry, Betsy Kabaker rocks.
It was obvious to me that Betsy should be the first person to be on Happy We Met, because she was one of my biggest motivators to further my career in cannabis.
If you find yourself at a cannabis event and you see that Betsy is there as well, you’re probably in the right place.
Betsy works with awesome brands in the cannabis industry, wellness space, and luxury product market to develop their story and communicate it to their target audience. Previous clients include Garden Society, Somatik, and MJ Lifestyle.
5 years ago she founded The Kabakery - where she makes amazingly delicious and beautiful cannabis infused macarons.
In this episode we talk about her journey into cannabis, trials and tribulations with compliance, and how baking and selling cannabis infused macarons ended up being much more difficult than anticipated.
Follow Betsy on Instagram for some hilarious content and don’t hesitate to reach out if you’re in need of some marketing support.